Marketing campaigns can be very tricky, especially when it comes to social media sites such as Facebook. This is because of the fact that you have to deal with millions of people from all over the world that may or may not be interested in what you're selling. Today I'm going to tell you more about the way you should present your business to prospective customers. Through the use of a customized URL, a suggestive thumbnail and cover page as well as providing value to your page, you will succeed in using Facebook as a powerful marketing tool.
Change the page URL
The first thing that you should know about the URL is the fact that it can represent your brand and help with SEO. It's actually essential for Facebook and popular search engines. Look at the URL of your Facebook page. Is it made just from the link to Facebook and a few numbers? You need to change it to something that is representative to your business. This way, when people search for your brand, they will be able to find it on the search results list. For instance, NIVEA is an extremely popular brand. If you search for it on Facebook, you will find facebook.com/NIVEAusa, facebook.com/niveauk and so on. Also, this sort of URL makes your brand seem more trustworthy.
Use a suggestive thumbnail
This is all about the way your brand will be seen when you post certain messages, links and even videos. That little thumbnail that appears in the left part of the page will influence the way Facebook users see your business. So will the cover page. Go for something suggestive that will help with associating that picture with your brand on Facebook. If you visit the USA page of NIVEA, you will see that the profile picture is the logo of the brand while the cover picture is an advertisement that encourages people to join their campaign for helping "big brothers big sisters". Now this is the kind of strategic move that will surely help enlarge your fan base.
Post the right mix of original/promotional content
The best strategy that you could use for turning your followers into prospective customers is by showing them that there's more about your brand than just trying to sell them certain products or services. For this to happen, you should post content that includes advice for followers, contests where you give away free products or interesting quotes that they will want to share with their friends. The promotional content is obviously for posts that include pictures and all sorts of links to your products. Probably the contests can fit both categories, but they will surely make Facebook users feel intrigued. NIVEA is a fantastic example. If you look on their UK page, you will notice that there are some promotional posts and posts that include useful tips and recipes for smoothies that can help you show your true beauty.
If you feel like your Facebook page is not generating the sales numbers that you were expecting, try changing the "face" of your business. It is all about the way you present your brand to prospective customers. Keep in mind that a few twitches can do wonders. Use a customized URL, suggestive pictures and useful posts that will stick in the minds of your followers. Use all the available tools to turn them into loyal clients!