Of course that you can be really popular on Twitter. It does not matter how many other people or businesses are popular there. However, if you do not know any of the strategies to get there, the chances of making yourself heard are minimal.
One of the things that some people do not understand is that online popularity is not easy to achieve. You have to be different, to follow some common sense rules and to have something that you want to share. Be original and concise.
An interesting thing regarding embracing online popularity is the fact that only active people with active accounts can get there. If you have managed to set up an account and to gain a pretty amazing number of followers, you should not forget about them. It is not like you can be active today and then forget all about your Twitter account. Social media needs your attention. If you don’t provide fresh content often, then the spotlight will no longer be on your business, products, brand and so on. It's essential to remember that popularity comes and goes. The second part is undesirable, but you can stick with being popular if you work for it. Let's see what strategies are worth your attention.
A common issue that Twitter users do not seem to get is the overuse of hashtags. Do not be aggressive! Highlight the most important two keywords and let the attached link or picture talk for itself. Make sure that you add a picture or a link if you want more followers. Studies show that simple tweets do not get the same attention as ones with links do. Before tweeting, make sure that the link is not broken and that you leave space before and after it so that your followers can access it.
The bottom line here is that if you want to be popular on Twittter, you need to be able to say a lot by using just a few characters and some helpful links or pictures. You do not have to talk just about your business. You can say something funny or use a funny picture. You can post a link to an article related to the topic that you usually talk about or you can make an original comment regarding the recent activity of your competitors. You do not have to be mean. However, you can be "bad" while using nice words. Check out the accounts of popular users and learn from them.
Nevertheless, when it comes to Twitter popularity, a big part is played by the number of followers that your account has. You might not manage to get them on your own. Even if you get the followers that you want, the numbers might drop in time. If you look for the right online solutions, and use them together with your marketing strategies, the results can be more than you have expected. Use social media in your favour and get the awareness that your business needs. This does mean a lot of hard work. But what worthwhile goal doesn't?